Dane Fuller joins Dr. Huff to share his inspiring journey from a rowing-obsessed kid in New Zealand to a global advocate for smarter breakfast choices. This episode dives into the science, psychology, and soul behind sustainable weight loss through appropriate food choices.
What do elite athletes, struggling dieters, and busy parents have in common? According to Dane Fuller—founder of Eat Fuller Food—it all begins with breakfast.
In this episode, Dr. Chris Huff sits down with Dane to explore his remarkable journey from growing up above a fish and chip shop in New Zealand to discovering sport as a pathway to a better life. Through rowing, Dane learned the power of discipline—an insight that would shape his career in health, exercise science, and ultimately lead to an unexpected vehicle for change: oats.
But this conversation goes far beyond nutrition. It’s about behavior change, self-belief, and the art of coaching people to become their own best coach. Dane recounts his early days charging $10 per client, and how that grassroots effort evolved into a thriving food startup—launched from scratch and against the odds. He also shares the deeply personal story of how a single breakfast formula transformed not only thousands of lives, but also supported his son, who lives with Prader-Willi syndrome.
Dr. Huff and Dane also unpack common myths around weight loss, the pitfalls of willpower-based dieting, and why skipping breakfast may be more harmful than helpful.
With academic credentials in Exercise Science and Human Nutrition, along with a certification in Neuro-Linguistic Programming (NLP), Dane embarked on a mission to transform lives through sustainable weight loss. His most impactful intervention was a breakfast formula inspired by the nutrient-dense meals he consumed as a competitive rower. Clients experienced rapid fat loss, increased satiety, and sustained energy—without deprivation. This approach became the cornerstone of FULLER Protein Overnight Oats: a fast, nourishing, and satisfying way to start the day.
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